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SERIO
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SERIO

Padel player gripping his racket on court

Dry hands. Serious grip.

You train to win. Don’t let sweaty hands cost you the point. One kit for your grip: before you play, between points and after the game.

Be the first to try the SERIO Grip Kit.

Join the list for first access and €15 off your first order of €50 or more. A small group gets to test the prototypes.

Sometimes you don’t lose to your opponent. You lose to your grip.

From our athlete research

Sweaty hand gripping a padel racket
  • Slippery hands

    “During padel, once my hands get sweaty, I start thinking about my grip instead of the game.”

  • Sticky products

    “Grip sprays stick to the ball and ruin my racket grip.”

  • Constant wiping

    “Between points in tennis, I keep wiping my hands just to feel like I have control again.”

Meet the Grip Kit

Everything for your grip in one kit. Each part has one job.

SERIO Grip Kit

  • Dry Grip Gel: dry hands, not sticky ones.

  • Removal Spray: takes the gel off after play.

  • Sport Towel: a quick wipe between points.

In development. Testing with players now.

Designed for padel, tennis and gym.

Get €15 off your first order of €50 or more.

  • Padel

    For the long, hot rallies.

  • Tennis

    For every serve and return.

  • Gym

    For every rep and every set.

Youri and Martijn walking onto a padel court with their rackets

Founders story

Different sports. Same problem.

Sport is a big part of both our lives. We love being active, pushing ourselves and getting a little better every time. But we’ve both learned how frustrating it is when something small ends up having big consequences.

For Martijn, it was the gym. During heavy back exercises, he kept squeezing the weights harder just to hold on, and his forearm paid the price. For Youri, it was the padel court. He gripped his racket tighter and tighter to stay in control, until his wrist started to bother him.

When we shared our experiences, it clicked. On our rounds of golf together, we noticed just how much grip matters. Different sports, same problem: when your grip falls short, you compensate. Your focus shifts from the game to your hands. And that’s exactly when you lose the point, the set, or the progress you worked so hard for.

SERIO grip samples in black and white bottles during testing

What was out there wasn’t it.

We wanted to do something about it. First, we tried what was already on the market. None of it was right for us. Too sticky, it ended up on the ball and our grip, or it simply didn’t look like something you’d want in your bag.

So we got to work ourselves, sample after sample. And we keep testing until it’s exactly right.

That’s how SERIO was born.

We take the athlete seriously. You invest in rackets, shoes, kit and training. But it’s often the small irritations you never planned for that pull you out of your game. We’re obsessed with exactly those, so you can focus on performing.

We’re starting with grip. But the sun, sweat and friction that pull you out of your game are on our radar too.

SERIO. Nothing in the way.

Youri & Martijn, founders

First access, for the list.

Join the list and get €15 to spend on your first order of €50 or more. Be the first to know when the SERIO Grip Kit launches.

Right now, we’re testing the first versions of the SERIO Grip Kit with a small group of players. Everyone on the list helps shape what we build next.

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